Customer Database Question

Nov, 2, 2014, by member RentJekyll

I use multiple marketing methods. VRBO, Craigslist, My own website, word of mouth, newspaper ads etc. Inquiries come in a multitude of forms. My responses go out in a multitude of ways - from verbal to email, to a vrbo response, etc. Because Bookerville is used more as as an internal reservation, invoicing, tracking and calendar support software for m - and doesn't actually generate me leads, the only time someone gets into the database is when they have actually "booked" an actual reservation. Problem is that for every booking, I get 10 inquiries / leads.

Currently these are all being squandered as sources for future marketing. I have thousands of these full and partial contact leads that I would like to put in a marketing / tracking database. Even if it is just something as simple as seding a quarterly or semiannual email to. Maybe printing a mailing list for some marketing postcards.

Is there a way to enter / merge my existing files (possibly as a CSV or something) into the Bookerville system, and then use Bookerville in more of a customer database function?

Thanks,
- david

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